Market Survey in India
We are the best and reliable market survey agency in India. The market survey plays a very important role in brand protection, especially when it is used as a proactive measure. A proper strategy should be formulated for conducting the survey to get the best results. The market survey can be conducted in particular city, state, region etc. or in all the major markets, depending on the requirement. The constant rise of counterfeiters and infringers in the market has also raised the need for market survey.The companies must conduct survey before launching a new product or service in the market. Some companies even go for survey at planning stage so as to avoid hurdles or difficulties at later stage. While planning the market survey, the following factors are taken into consideration:
* Nature of the product or service
* Market penetration of the product in the concerned market
* Ease of making duplicate products
* Previous cases of duplicity and infringements
* Licenses or permissions required for the products
* Infrastructure Requirement
* Cost of manufacturing
* Areas to be covered in the survey
* Market penetration of the product in the concerned market
* Ease of making duplicate products
* Previous cases of duplicity and infringements
* Licenses or permissions required for the products
* Infrastructure Requirement
* Cost of manufacturing
* Areas to be covered in the survey
Main Benefits of Market Survey
Sustained Reputation – The value and reputation of a brand is built over time and involves constant efforts and significant amount of time and money. The brand is the most valuable asset of a company. The market survey helps in controlling and eradicating spurious products available in the market. The users of such products who have bought and used the products under the impression that it belongs to your company, will form a negative opinion about your company and its products.
Timely Identification of Brand Misuse – The regular market survey helps in timely identification of spurious goods or services available in the market. Based on our experience, we can say that it is much easier to stop an infringer from passing off goods or services at an earlier stage. If a party has been using a deceptively similar mark for a long time, say 4-5 years, it is quite hard to convince them to give up the use of mark. The chances of amicable settlement are quite low in such cases. Even if they agree to cease the use of mark, they will seek a significant compensation. Most of the cases where the party has been using the mark for a long time, the matter is settled in court.
Consumer Protection – It is the duty of all the companies to ensure that that their customers do not suffer due to the acts of infringers or counterfeiters, as the case may be. This can be done by identification of spurious goods available in the market and taking proper action against the parties engaged in manufacture and supply of such goods. Ideally, no product or service of third party which is likely to cause deception in the minds of your customers should be available in the market. An aggressive approach is must in the case of counterfeit products.
Market Analysis – The market survey also helps in tracking the changes in market penetration of the concerned product or service in a particular market. This can be helpful in formulating the future marketing strategy and also taking immediate reformative action, if required.
Important areas for conducting market survey in India:
Market Survey in Delhi/NCR – The area comprises national capital Delhi and surrounding areas such as Noida, Faridabad, Gurgaon etc. The area is large and densely populated. A large number of counterfeit and infringing products including computer software, medicines, food & beverages, garments, footwear, cosmetics and so on are available in the markets of Delhi/NCR.
Market Survey in Mumbai - It is the capital city of Maharashtra state and is regarded as the commercial capital of India. It is one of the important markets of India.
Market Survey In Kolkata – It is the capital city of West Bengal state and is one of the oldest markets of India. It ranks second in list of most densely populated areas of India, after Delhi. The news of companies taking enforcement action against counterfeiters operating in the region appears regularly in the newspapers.
Other Important Markets – Ahmedabad, Bangalore, Chennai, Pune, Lucknow, Amritsar, Indore, Jaipur, Goa, Thiruvananthapuram, Patna, Hyderabad, Visakhapatnam.