 Brand Monitoring – It is a permanent exercise which involves keeping online and market vigil to look for instances of misuse of your brand. All such instances are immediately reported to you. It is wise to nip the misuse of your brand in the bud. Without taking the name of any Brand, we mention that a few multi-national brands have lost their reputation because of high penetration of counterfeit goods of those brands in the market. Failure to take timely action can make the situation out of control.

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